With many audiences—from the currently and previously incarcerated to volunteers, donors, legislators and judges—the organization needed a flexible creative system. “We helped OJPC solve its biggest challenge: achieving consistency while delivering on very diverse needs,” says LPK Brand Leader, Lizzie Keister. “The new brand clarifies OJPC’s purpose and makes it easier for people to immerse in their story and services—all with a sense of optimism and hope.”