Ohio Justice & Policy Center Debuts Powerful New Brand Presence

More From

LPK

Devoted to equal justice and fair treatment at all stages of incarceration, OJPC evolves its brand to bring new awareness to its mission.

The Ohio Justice & Policy Center (OJPC) has debuted a new look—its first brand redesign since its founding in 2006. OJPC partnered with LPK on the effort, developing a brand strategy, tone of voice and visual identity that better reflect the non-profit’s expansive work in the criminal justice sector.

With many audiences—from the currently and previously incarcerated to volunteers, donors, legislators and judges—the organization needed a flexible creative system. “We helped OJPC solve its biggest challenge: achieving consistency while delivering on very diverse needs,” says LPK Brand Leader, Lizzie Keister. “The new brand clarifies OJPC’s purpose and makes it easier for people to immerse in their story and services—all with a sense of optimism and hope.”

From a new website and social channels to print pieces and virtual events, the redesign is helping the organization expand its reach, says Marais Jacon-Duffy, Communications Manager at OJPC: “This smart evolution of our brand and identity will allow us to grow as an organization to meet the high demand that we know exists in Ohio and beyond. It’s approachable and helpful, just like we try to be.”

To learn more about the Ohio Justice & Policy Center, head to ohiojpc.org.

Published On Mar 08, 2021

brand identity

Brand Strategy

Graphic Design

More of Our Thinking

Decoding Trends to Design Delight and Drive Obsession

POV

Ohio Justice & Policy Center Debuts Powerful New Brand Presence

More From

Devoted to equal justice and fair treatment at all stages of incarceration, OJPC evolves its brand to bring new awareness to its mission.

More of Our Thinking

Decoding Trends to Design Delight and Drive Obsession

From Abstract to Action: How Experimentation Shapes the Course of Innovation

You Practice Anticipation Every Day; Now Use It to Craft Your Business Strategy

Get LPK in Your Inbox

CPG Brand Workshops

Desires Workshop

Desires Canvas

Innovation Platforms

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

Ohio Justice & Policy Center Debuts Powerful New Brand Presence

More From

Devoted to equal justice and fair treatment at all stages of incarceration, OJPC evolves its brand to bring new awareness to its mission.

More of Our Thinking

Decoding Trends to Design Delight and Drive Obsession

From Abstract to Action: How Experimentation Shapes the Course of Innovation

You Practice Anticipation Every Day; Now Use It to Craft Your Business Strategy

Get LPK in Your Inbox

FIND YOURSELF HERE.

Careers

LPK In Your Mailbox

CPG Brand Workshops

Desires Workshop

Desires Canvas

Innovation Platforms

Have a challenge? We’re all ears. Let’s talk about how we can partner.

Have a challenge? We’re all ears. Let’s talk about how we can partner.

Have a challenge? We’re all ears. Let’s talk about how we can partner.

Have a challenge? We’re all ears. Let’s talk about how we can partner.

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

Have a challenge? We’re all ears.
Let’s talk about how we can partner.