“People living in cities with over 1 million in population are shown to be 15% more creative,” says Nathan Hendricks in his recent sit-down with Andrew Medal on the Action & Ambition podcast. “Once you see that stat, you can’t unsee it.”
Years ago as a young designer, Hendricks moved from Chicago, Illinois, to Cincinnati, Ohio, where he now oversees the creative practice at LPK as its Chief Creative Officer.
To nurture LPK’s culture of best-in-class branding, Hendricks talks about the consultancy’s “mechanics” of creativity. “Some of them just aren’t that sexy, but when you do them well, it increases the likelihood that we’ll put world-class work out into the world.”
To learn about the mechanics and more, listen to the full episode on entrepreneur.com.
We are a coveted brand and innovation consultancy. A collective of curious minds and creative souls. But this is not simply a place. It’s a direction; a movement pointed ever forward. Here, each of us leads by doing. We inspire our fellow specialists, but also our clients and industry colleagues. The work we create means something and makes something: makes minds change. Makes needles move. Makes watershed moments.
You are different here, and you’ll keep on changing. You will grow here. You will be smart, brave, closer to the truth.
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Because here, you own a piece of what happens next. Here, we’re united in the belief that LPK is never finished. We are ravenous for the new, the emerging, the uncharted. We know what we hold sacred. And clinging to that, we charge ahead.
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