Your Organization
1. Internal Customers: Who are your group’s internal customers and early adopters? What are their pains and gains?
2. Organizational Context: What is your organization/leadership history related to innovation? What is your organization’s appetite for change and risk, and how will that impact your group?
3. Internal Relationship: Where does your group fit in the overall organization structure and process?
4. Assets & Advantages: What exists and should be leveraged by your group?
5. Expectations & Outcomes: Quantifiably, what is success in the eyes of your leadership, your internal customers and your group in years 1, 3, 5? What are your key metrics?
Your Value
6. Value Proposition: What value do you deliver to your internal customers? What pains are you solving, what gains are you enabling?
Your Innovation Group
7. Scope & Key Activities: How does your group deliver value?
8. Team & Resources: What resources, talent and support do you need to succeed?
9. Innovation Portfolio: How will you prioritize your opportunities and allocate precious resources?
10. Scaling Up: How will you pilot, develop and scale up your solutions?
11. Cost Structure: How will your group be funded in the near- and far-term? How will you justify your need for more funding?
Create a Culture of “Us”
As an innovation leader, you know the power of empathizing with your end-users and consumers to uncover their unmet needs and co-create solutions that succeed in market.
But empathy isn’t just reserved for your end-users and consumers. Extend that same empathy to your organization, internal customers and partners. You’ll be amazed by the support you’ll receive, the collaboration that is created and the real value your group is able to deliver.-