Innovation | Branding | Design

Titleist Reveals Its New “Secret Weapon” for Golfers at the Virtual PGA Show

27 Jan 2021
Titleist Reveals Its New “Secret Weapon” for Golfers at the Virtual PGA Show
More From

LPK

LPK led the creative development for the eleventh generation of Titleist’s famed Pro V1 and Pro V1x golf balls.

More speed. More precision. More prestige. Titleist’s newest Pro V1 and Pro V1x golf balls are debuting at the 68th PGA Merchandise Show, the world’s largest annual global summit for the business of golf. Featuring an innovative cover for a softer cast and new, spherically tiled dimple design, the eleventh-generation Pro V1 and Pro V1x balls are once again bringing cutting-edge technology to the category.

“Titleist is the unquestioned leader in bringing innovation that really means something to golfers,” explains Kyle Schutte, Brand Director at LPK. “It’s paramount we convey the innovation and R&D that makes all the difference to this consumer.”

The work is the latest from Titleist and LPK, who have collaborated on the brand strategy, messaging and design of the Pro V1 line since 2017.

“This design feels like you’re truly unboxing a secret weapon. We take a lot of pride in making the Titleist brand look and feel as advanced, premium and elite as possible,” says Nathan Hendricks, LPK’s Chief Creative Officer. “Titleist is a brand that golfers have trusted for generations, and we’re building on that foundation every time we innovate Pro V1.”

To see more of our work with Titleist, head here.

Published On Jan 27, 2021
brand identity
Brand Strategy
copywriting
Graphic Design
innovation
Naming

More of Our Thinking

A brand & innovation consultancy
Work with us
Josh Bokelman
josh.bokelman@lpk.com
+1 513 241 6401
© 2023 LPK, Inc. Global Brand Design Agency
Linkedin Instagram Twitter Facebook-f

Get LPK in Your Inbox

 

FIND YOURSELF HERE.

We are a coveted brand and innovation consultancy. A collective of curious minds and creative souls. But this is not simply a place. It’s a direction; a movement pointed ever forward. Here, each of us leads by doing. We inspire our fellow specialists, but also our clients and industry colleagues. The work we create means something and makes something: makes minds change. Makes needles move. Makes watershed moments.

You are different here, and you’ll keep on changing. You will grow here. You will be smart, brave, closer to the truth.

And your transformation will also be ours—a progression paved by following your deepest passions and wildest ideas.

Because here, you own a piece of what happens next. Here, we’re united in the belief that LPK is never finished. We are ravenous for the new, the emerging, the uncharted. We know what we hold sacred. And clinging to that, we charge ahead.

Return to Careers page
Subscribe

    • CPG Brand Workshops

     

    Desires Workshop

     

    Desires Canvas

     

    Innovation Platforms

     

    Have a challenge? We’re all ears.
    Let’s talk about how we can partner.

     

    Have a challenge? We’re all ears.
    Let’s talk about how we can partner.

     

    Have a challenge? We’re all ears.
    Let’s talk about how we can partner.

     

    Have a challenge? We’re all ears.
    Let’s talk about how we can partner.

     

    We use cookies. By continuing we’ll assume you accept the terms of our privacy policy.