Titleist Reveals Its New “Secret Weapon” for Golfers at the Virtual PGA Show

27 Jan 2021
Titleist Reveals Its New “Secret Weapon” for Golfers at the Virtual PGA Show
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LPK led the creative development for the eleventh generation of Titleist’s famed Pro V1 and Pro V1x golf balls.

More speed. More precision. More prestige. Titleist’s newest Pro V1 and Pro V1x golf balls are debuting at the 68th PGA Merchandise Show, the world’s largest annual global summit for the business of golf. Featuring an innovative cover for a softer cast and new, spherically tiled dimple design, the eleventh-generation Pro V1 and Pro V1x balls are once again bringing cutting-edge technology to the category.

“Titleist is the unquestioned leader in bringing innovation that really means something to golfers,” explains Kyle Schutte, Brand Director at LPK. “It’s paramount we convey the innovation and R&D that makes all the difference to this consumer.”

The work is the latest from Titleist and LPK, who have collaborated on the brand strategy, messaging and design of the Pro V1 line since 2017.

“This design feels like you’re truly unboxing a secret weapon. We take a lot of pride in making the Titleist brand look and feel as advanced, premium and elite as possible,” says Nathan Hendricks, LPK’s Chief Creative Officer. “Titleist is a brand that golfers have trusted for generations, and we’re building on that foundation every time we innovate Pro V1.”

To see more of our work with Titleist, head here.