After decades in the spotlight as a fitness instructor, author and TV fixture, Denise Austin is funneling her energy into a new endeavor: EVER BETTER™, a new celebrity lifestyle brand named and developed by LPK. Part of Healthy Lifestyle Brands, EVER BETTER™ will debut with a line of protein snacks, later expanding into sleep, exercise, beauty and apparel products.
“Denise was hands-on throughout this process, making the development of this new brand platform a true collaboration,” says Caroline Dunn, Brand Director, Client Experience at LPK. “Our creative team worked to embody Denise’s infectious outlook and sunny California spirit in a new brand that’s accessible to women everywhere. As Denise would say, it’s about living ever-better together.”