Innovation | Branding | Customer Experience

Bodycare Brand
The Mad Optimist to Air on ABC’s Shark Tank

13 May 2020
Bodycare Brand <br>The Mad Optimist to Air on ABC’s <em>Shark Tank</em>
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LPK

Embodying total transparency and optimism, our work for the DTC brand grabs the spotlight on Shark Tank.

The bodycare brand that’s crazy for good has taken their story into the Shark Tank. On Friday, May 15th at 8/7 Central, the founders of The Mad Optimist will pitch their custom, 100% halal soap and bodycare brand to Mark Cuban, Daniel Lubetzky, Lori Greiner, Robert Herjavec and Kevin O’Leary on ABC’s hit business reality show, seeking investment to continue expanding their operations.

 

“The energy that oozes out of every one of you, and out of your packaging, is awesome.”

The three best friends and co-founders, Mohammed M. Mahdi, Mohammed A. Mahdi and Anthony Duncan, will introduce their brand to the potential investors, explaining how, as Muslims, they’re on a mission to flip the script on negative stereotypes through their vision of transparency, integrity and kindness.

“The energy that oozes out of every one of you, and out of your packaging, is awesome. There’s so much vibrant, beautiful energy,” says Daniel Lubetzky, CEO of Kind.

In 2018, LPK began working with The Mad Optimist on its brand development, creating the name, identity, voice and design strategy, activated across products, packaging, digital channels and more. The HUMANifesto we created captures the ethos of The Mad Optimist: their against-the-grain business practices include transparent revenue numbers, equal pay for all employees, a “pay what you can” pricing model and sustainable products and operations.

“LPK has a long and rich history of supporting purpose-driven brands. But it’s not every day you find a business that shares so many of your values, like keeping it real and digging deep to create real change,” says Nathan Hendricks, Chief Creative Officer at LPK. “Our work with The Mad Optimist has been a powerful partnership, and we’re proud to watch them start this next chapter of growth.”

To learn more about The Mad Optimist, head to themadoptimist.com.
Published On May 13, 2020
brand design
Brand Strategy
branding
CPG
identity
innovation
naming & copywriting
The Mad Optimist

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