How to Thrive
in the Next-Gen
World of CPG

Once there was a tried-and-true playbook for CPG brands to compete and win. That old playbook is now largely in tatters.

LPK’s Next-Gen CPG Playbook is an actionable guide on how to build and grow your consumer products brand. 

 
The CPG industry as we know it has been disrupted.

 Leading CPG brands, legacy and startups, are winning by leveraging 8 principles:

Nurture New Brands
Pursue Cultural Relevance
Clarify Portfolio
Perfect Product Mix
Transition to Services
Unify Brand & Innovation
Learn in the Wild
New Brand Creation, trends, insights imagery
Leverage PR

I need my brand to...
Win in a Next-Gen CPG World

 NEXT-GEN CPG BRAND WORKSHOP

In this one-day collaborative workshop, LPK will work with the key stakeholders on your brand to evaluate its current readiness to compete, identify gaps in its plan, and develop new, actionable strategies to thrive in the changing marketplace. 

Our structured approach is designed to enable participants to ideate and create within a framework that provides clarity and forward momentum. 


CPG Brand Workshops

 

Get LPK in Your Inbox

 

Packaging Design

 

Digital Round Table: The Sustainability Equation

 

Brand Architecture

 

Portfolio Strategy

 

Digital Round Table: Evolving Your Heritage Brands

 

The Life Beyond 2020 Digital Roundtables

 

Glimpse Four Ways Forward

 

Digital Round Table: New Brands for Emerging Categories

 

Digital Round Table: Harnessing Desires to Build Better Brands

 

360˚ Innovation Assessment

 

Online & In-Store Proto-Selling

 

Experiment Canvas

 

Trends with Benefits: 2021

 

Roadblocks to Innovation

 

Downloading The Beauty of New Brand Creation

 

Adjacent Spaces Innovation

 

Digital Insights

 

Foresight

 

Desires Workshop

 

Desires Canvas

 

Zero-to-Revenue Incubator

 

Innovation Platforms

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

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