Innovation | Branding | Customer Experience

LPK’s Rebrand Work Wins Big at Transform Awards North America

08 Nov 2019
LPK’s Rebrand Work Wins Big at Transform Awards North America
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Our visual identity for bodycare brand The Mad Optimist took home Silver, while our rebrands for TrūRoots® and Greater Cincinnati Foundation received honorable mentions.

The branding industry’s best gathered in New York City for the Transform Awards North America, a celebration of outstanding work in rebranding, brand strategy and design. Among the night’s winners was The Mad Optimist, a mission-driven bodycare brand named, designed and activated by LPK. The digital-first, totally custom bodycare brand won Silver for Best Visual Identity in the Fast-Moving Consumer Goods (FMCG) sector.

The Mad Optimist, Awards, branding, brand identity, brand strategy, brand design,

“The name and visual identity for The Mad Optimist derive from the brand’s promise, crazy for good, and is crafted to resonate on multiple levels,” explains LPK Creative Director Jen Dusold. “It hints to a bit of naivety and endless optimism. But it also nods to the lab, where the real magic happens. With the brand’s customization offerings, every consumer gets to be a mad scientist—or optimist. The brand’s visual identity really celebrates that.”

The Mad Optimist, Awards, branding, brand identity, brand strategy, brand design,
The Mad Optimist, Awards, branding, brand identity, brand strategy, brand design,

More of LPK’s rebranding work earned high marks at the event. Our strategic rebrand for Greater Cincinnati Foundation received an honorable mention, as did our bold revamp for TrūRoots, a range of quick-serve ancient grains from The J.M. Smucker Company, up for Best Brand Evolution of the year.

Want to see more of our CPG branding work? Check out Kiwi Botanicals here.
Published On Nov 08, 2019
Awards
brand design
brand identity
Brand Strategy
branding
copywriting
The Mad Optimist
Transform Awards
visual identity

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