The Beauty
of New Brand
Creation
New brands are everywhere—namely in beauty and personal care—and they’re not all startups.
Across industries, large parent companies are redirecting funds from existing heritage brands toward new brand creation, banking on insight-driven propositions and disruptive design to win with consumers.
Our newest piece, The Beauty of New Brand Creation, unpacks the new-brand renaissance and offers new ways of working to add jet fuel to your brand creation process.
Why new?
In a word: growth. Creating new brands empowers companies to stretch into new categories, innovate in new sectors and answer to changing consumer desires with more proposition control and markedly lower risk than acquisitions.
So, what are the strategies for building new brands?
How can teams work with greater speed and agility? In this piece, we put our unique lens on the business of new brand creation and give a lay of the current brand landscape, highlighting the new ones to watch, and offering ideas for working faster and smarter to launch new brands with success.
4 ways to add jet fuel to your new brand creation
INSTAGRAM AS CULTURAL LABORATORY
INFLUENCERS AS “SUPER-CONSUMERS”
FAST-TRACKED INSIGHTS
WORK & COMMUNICATE IN REAL TIME
