The Beauty
of New Brand
Creation

New brands are everywhere—namely in beauty and personal care—and they’re not all startups.

Across industries, large parent companies are redirecting funds from existing heritage brands toward new brand creation, banking on insight-driven propositions and disruptive design to win with consumers.

Our newest piece, The Beauty of New Brand Creation, unpacks the new-brand renaissance and offers new ways of working to add jet fuel to your brand creation process.

Why new?

In a word: growth. Creating new brands empowers companies to stretch into new categories, innovate in new sectors and answer to changing consumer desires with more proposition control and markedly lower risk than acquisitions.

So, what are the strategies for building new brands? 

How can teams work with greater speed and agility? In this piece, we put our unique lens on the business of new brand creation and give a lay of the current brand landscape, highlighting the new ones to watch, and offering ideas for working faster and smarter to launch new brands with success.

4 ways to add jet fuel to your new brand creation

New Brand Creation, trends, insights imagery

INSTAGRAM AS CULTURAL LABORATORY

New Brand Creation, trends, insights imagery

INFLUENCERS AS “SUPER-CONSUMERS”

New Brand Creation, trends, insights imagery

FAST-TRACKED INSIGHTS

New Brand Creation, trends, insights imagery

WORK & COMMUNICATE IN REAL TIME

To learn more about LPK’s approach to CPG brands, explore our Next-Gen CPG Playbook.

Downloading The Beauty of New Brand Creation

 

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Packaging Design

 

Digital Round Table: The Sustainability Equation

 

Brand Architecture

 

Portfolio Strategy

 

Digital Round Table: Evolving Your Heritage Brands

 

The Life Beyond 2020 Digital Roundtables

 

Glimpse Four Ways Forward

 

Digital Round Table: New Brands for Emerging Categories

 

Digital Round Table: Harnessing Desires to Build Better Brands

 

360˚ Innovation Assessment

 

Online & In-Store Proto-Selling

 

Experiment Canvas

 

Trends with Benefits: 2021

 

Roadblocks to Innovation

 

CPG Brand Workshops

 

Adjacent Spaces Innovation

 

Digital Insights

 

Foresight

 

Desires Workshop

 

Desires Canvas

 

Zero-to-Revenue Incubator

 

Innovation Platforms

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

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