So, what are the strategies for building new brands?
How can teams work with greater speed and agility? In a new think piece, Ashley Edwards, Strategy Director, Trends at LPK, puts a unique lens on the business of new brand creation.
With 15 years in emergent beauty trends, consumer insights and designing new brands, Edwards gives a lay of the current brand landscape, highlights the new ones to watch, and offers ideas for working faster and smarter to launch new brands with success.