The Beauty
of New Brand
Creation

New brands are everywhere—namely in beauty and personal care—and they’re not all startups.

Across industries, large parent companies are redirecting funds from existing heritage brands toward new brand creation, banking on insight-driven propositions and disruptive design to win with consumers.

Our newest piece, The Beauty of New Brand Creation, unpacks the new-brand renaissance and offers new ways of working to add jet fuel to your brand creation process.

Why new?

In a word: growth. Creating new brands empowers companies to stretch into new categories, innovate in new sectors and answer to changing consumer desires with more proposition control and markedly lower risk than acquisitions.

So, what are the strategies for building new brands?

How can teams work with greater speed and agility? In this piece, we put our unique lens on the business of new brand creation and give a lay of the current brand landscape, highlighting the new ones to watch, and offering ideas for working faster and smarter to launch new brands with success.

4 ways to add jet fuel to your new brand creation

INSTAGRAM AS CULTURAL LABORATORY

INFLUENCERS AS “SUPER-CONSUMERS”

FAST-TRACKED INSIGHTS

WORK & COMMUNICATE IN REAL TIME

Innovation | Branding | Customer Experience

The Beauty
of New Brand
Creation

New brands are everywhere—namely in beauty and personal care—and they’re not all startups.

Why new?

In a word: growth. Creating new brands empowers companies to stretch into new categories, innovate in new sectors and answer to changing consumer desires with more proposition control and markedly lower risk than acquisitions.

So, what are the strategies for building new brands?

How can teams work with greater speed and agility? In this piece, we put our unique lens on the business of new brand creation and give a lay of the current brand landscape, highlighting the new ones to watch, and offering ideas for working faster and smarter to launch new brands with success.

4 ways to add jet fuel to your new brand creation

To learn more about LPK’s approach to CPG brands, explore our Next-Gen CPG Playbook.

Downloading The Beauty of New Brand Creation

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CPG Brand Workshops

Desires Workshop

Desires Canvas

Innovation Platforms

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

Innovation | Branding | Customer Experience

The Beauty of New Brand Creation

New brands are everywhere—namely in beauty and personal care—and they’re not all startups.

Why new?

In a word: growth. Creating new brands empowers companies to stretch into new categories, innovate in new sectors and answer to changing consumer desires with more proposition control and markedly lower risk than acquisitions.

So, what are the strategies for building new brands?

How can teams work with greater speed and agility? In this piece, we put our unique lens on the business of new brand creation and give a lay of the current brand landscape, highlighting the new ones to watch, and offering ideas for working faster and smarter to launch new brands with success.

4 ways to add jet fuel to your new brand creation

To learn more about LPK’s approach to CPG brands, explore our Next-Gen CPG Playbook.

Downloading The Beauty of New Brand Creation

Get LPK in Your Inbox

FIND YOURSELF HERE.

Subscribe

CPG Brand Workshops

Desires Workshop

Desires Canvas

Innovation Platforms

Have a challenge? We’re all ears. Let’s talk about how we can partner.

Have a challenge? We’re all ears. Let’s talk about how we can partner.

Have a challenge? We’re all ears. Let’s talk about how we can partner.

Have a challenge? We’re all ears. Let’s talk about how we can partner.

The Beauty
of New Brand
Creation

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

Have a challenge? We’re all ears.
Let’s talk about how we can partner.