ArtsWave’s Rebrand by LPK Designed to Make Waves

27 Aug 2019
ArtsWave’s Rebrand by LPK Designed to Make Waves
More From

LPK

Bold and dynamic, our identity rebrand for ArtsWave signals a new chapter of progress for the arts organization.

As the engine for arts in Greater Cincinnati, ArtsWave funds and supports 100-plus projects and organizations through impact-based grants each year—creating a wave of arts that connects our region, creatively and economically. In a move to better tell their story and drive the ArtsWave mission forward, the organization has partnered with LPK on a strategic rebrand, including an evolved identity design and new tagline: “Funding arts. Fueling community.”

ArtsWave logo, non profit branding, arts branding, brand identity

The brand reveal comes ahead of ArtsWave’s sponsorship of BLINK, one of the largest light, art and projection festivals in the nation, which brought over 1 million visitors to downtown Cincinnati in its inaugural year. The partnership is just one example of how ArtsWave is making waves, both locally and globally. “We wanted to evolve the ArtsWave brand to be as dynamic and powerful as they are,” explains LPK Design Director Meredith Post. “The wave is something inherent to the brand. We built a modernized creative system around the wave, making it an element that they can truly own and continuously build upon as they widen their reach.”

ArtsWave animation, non profit branding, arts branding, brand identity
ArtsWave collateral, non profit branding, arts branding, brand identity

ArtsWave’s rebrand is the first in a decade and comes at a pivotal time for the organization, says Kathy DeBrosse, VP, Marketing & Engagement at ArtsWave: “LPK has been a tremendous brand partner, playing multiple roles as a consultant, good friend and brand steward. Our new identity is fitting for ArtsWave, showing how the 100-plus projects and organizations we fund come together to create a wave of impact. It’s what makes our community the place we’re all proud to call home.”

ArtsWave buttons, non profit branding, arts branding, brand identity
ArtsWave stationary, non profit branding, arts branding, brand identity
ArtsWave bags, non profit branding, arts branding, brand identity
To learn more about ArtsWave and view information on projects and events, head to artswave.org.
Want to see more of our work in the arts? Check out the POWER OF HER, Contemporary Arts Center and Greater Cincinnati Foundation.
Published On Aug 27, 2019

More of Our Thinking

Get LPK in Your Inbox

 

FIND YOURSELF HERE.

We are a coveted brand and innovation consultancy. A collective of curious minds and creative souls. But this is not simply a place. It’s a direction; a movement pointed ever forward. Here, each of us leads by doing. We inspire our fellow specialists, but also our clients and industry colleagues. The work we create means something and makes something: makes minds change. Makes needles move. Makes watershed moments.

You are different here, and you’ll keep on changing. You will grow here. You will be smart, brave, closer to the truth.

And your transformation will also be ours—a progression paved by following your deepest passions and wildest ideas.

Because here, you own a piece of what happens next. Here, we’re united in the belief that LPK is never finished. We are ravenous for the new, the emerging, the uncharted. We know what we hold sacred. And clinging to that, we charge ahead.

Return to Careers page

CPG Brand Workshops

 

Desires Workshop

 

Desires Canvas

 

Innovation Platforms

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

We use cookies. By continuing we’ll assume you accept the terms of our privacy policy.