It’s the go-to for upset stomachs, and following the debut of its brand refresh, Pepto-Bismol is promising to make stomachs happy like never before. Developed by LPK, the antacid brand’s evolved look and feel recently showcased on Under Consideration, making waves with its refined logo, deepened color palette and playful new graphics—including a suite of cheeky “stomojis,” which bring the brand’s unrivaled 5-symptom relief to life.
Since launch, the brand has seen a 24% increase in sales across markets in North America.
“For years, we’ve been a creative partner to the Pepto brand, helping them evolve their story to align with the wants and needs of modern consumers,” explains Susan Arnold, Group Director at LPK. “Today, it’s about indulging in food culture and events without hesitation or regret. Our new creative strategy celebrates that loud and clear. Pepto-Bismol is about making—and keeping—stomachs happy.”
We are a coveted brand and innovation consultancy. A collective of curious minds and creative souls. But this is not simply a place. It’s a direction; a movement pointed ever forward. Here, each of us leads by doing. We inspire our fellow specialists, but also our clients and industry colleagues. The work we create means something and makes something: makes minds change. Makes needles move. Makes watershed moments.
You are different here, and you’ll keep on changing. You will grow here. You will be smart, brave, closer to the truth.
And your transformation will also be ours—a progression paved by following your deepest passions and wildest ideas.
Because here, you own a piece of what happens next. Here, we’re united in the belief that LPK is never finished. We are ravenous for the new, the emerging, the uncharted. We know what we hold sacred. And clinging to that, we charge ahead.Return to Careers page