Decision By Desire

02 Feb 2018
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LPK

If branding is about developing better experiences for real people, how do we ensure we’re designing what they want?

LPK’s desires methodology acts as a compass for decision-making, pointing to what actually motivates people. The approach not only aligns brands closer to commercial truths, it spurs major business growth. Billy Thomas, VP and Director of Creative Excellence at LPK, explains.