When wolves were reintroduced to Yellowstone Park in 1995—after a gaping 70-year absence—ecologists waited with bated breath to see the effects. Despite a variety of human efforts, the deer population had essentially overrun Yellowstone. Competing for food, they had grazed away much of the park’s vegetation. The area’s inhabitants were homogenous, resources were scarce and the rivers low.
This is where a small pack of wolves came in, changing the game.
Why a story about wildlife when we’re talking brand innovation? In a word: attitude. Below, a short film on urgency, vision and how to leap into a landscape worth changing.
We are a coveted brand and innovation consultancy. A collective of curious minds and creative souls. But this is not simply a place. It’s a direction; a movement pointed ever forward. Here, each of us leads by doing. We inspire our fellow specialists, but also our clients and industry colleagues. The work we create means something and makes something: makes minds change. Makes needles move. Makes watershed moments.
You are different here, and you’ll keep on changing. You will grow here. You will be smart, brave, closer to the truth.
And your transformation will also be ours—a progression paved by following your deepest passions and wildest ideas.
Because here, you own a piece of what happens next. Here, we’re united in the belief that LPK is never finished. We are ravenous for the new, the emerging, the uncharted. We know what we hold sacred. And clinging to that, we charge ahead.Return to Careers page