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LPK Takes Silver in Michelin’s Call for Innovative Automotive Design

Merging tiny house aesthetics and modular design, the agency’s futuristic pickup truck concept will debut at Michelin’s expo next summer.

Over 1,200 agencies and designers from 70-plus countries vied for a top spot in the 2018 Michelin Challenge Design, a global call for fresh thinking in innovative automotive design. LPK’s concept, “Michelin ToolBOX Pick Up,” developed by Senior Designers Daniel Yee and Marcus Hamilton, and Copy Director Claire Keys Pytlik, came in second, behind first-place winner Josh Sandrock’s “Volkswagen Type 10 Pick Up.”

Stressing the need for mobility, utility and flexibility in the future state, Michelin’s annual call for entry inspired creatives to re-envision the pickup truck, optimizing it for new usages and new terrain.

We’re redefining the truck as a workspace, a respite and everything in between. 

“Our concept explores the significance of a truck’s multi-tool capability—a worthy continuation in advancement for the history of the purpose-built truck,” explains Jason Phillips, Senior Creative Director, who leads LPK’s product design group. “The activities around and inside the future vehicle will not be about driving, but about what to do while in transit. We’re redefining the truck as a workspace, a respite and everything in between.”

The LPK team will join the first- and third-place winners to debut their innovative automotive design in Montréal, Canada, for Movin’ On by Michelin, the premier global sustainable mobility event, taking place May 30 through June 1, 2018.

“This is just a snapshot of what could be,” adds Yee. “What’s really exciting is that the auto industry is caught up. It can meet the new, diversified needs of now.”

See a sneak peek of the winning concepts and learn more about the Michelin Challenge Design at michelinchallengedesign.com.

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