Brandemonium Sets In
Thought leaders, creatives and innovators from across the globe congregate for a celebration of all things brand.
It promises to be kinetic, diverse and slightly uproarious—all the positive markings of pandemonium. But Brandemonium stops far short of chaotic, featuring a robust four-day itinerary of keynotes, panels, mentor sessions and workshops from the likes of author Seth Godin, author and advisor Jim Stengel, Google’s Kirk Perry, Target’s Rick Gomez and Southwest Airlines’ Helen Limpitlaw. It all takes place at the Duke Energy Center in downtown Cincinnati, starting October 11 at 6 PM.
On day two, LPK Chief Creative Officer Nathan Hendricks will host a roundtable discussion with three marketing leaders. Dubbed Brand Fundamentals from the Last Five Minutes, the panel will bring together the below veterans for a candid conversation on rapid industry change—and how to keep up:
- Michael Mahoney, VP, Golf Ball Marketing, Acushnet Company, @mahoney179
- Doug Zarkin, VP and CMO, Pearle Vision, Luxottica, @DougZarkin
- Nicola Ziady, CMO, University of Cincinnati, @NicolaZiady
“Being a basic brand that provides a basic good or service is no longer sufficient,” says Hendricks. “Anyone in this industry knows that people’s expectations are amped up to new heights, and the clock is ticking faster. By gathering veteran marketers for a really real conversation, we can learn how to win in an age of ever-accelerating change.”
In addition, LPK’s Michael Wintrob, VP, Strategy, will take to the stage on Friday, rounding out a week of Brandemonium. In his keynote Power, Romance & Everything Else, Wintrob unpacks our 16 hardwired human desires—and how they build a strategic framework for more meaningful branding. “The consumer is our muse,” he explains. “If brands expect to win her heart, they need to understand the deeper wants and needs that color her world and steer her choices. When you do that, the ROI follows.”
Attending Brandemonium? Check out LPK’s Cincinnati Guide, an insider’s take on what to do, see and eat while you’re in town.