VP of Strategy on IKEA: Why Millennials Love It

08 Jun 2017
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LPK

IKEA shoppers are ardent devotees, sometimes traveling hours to stock up at a store. And many of them are Millennials. Michael Wintrob, VP of Strategy at LPK, weighs in on the Scandinavian furniture outlet’s strategy—and why it works so well. Read more in The Dispatch.

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