Out of the Classroom

25 Jan 2017
Out of the Classroom
More From

LPK

… and into experience-based learning.

This is part two of a two-part editorial. Click here to read part one, Unleashing a New Brand of Education.

At the University of Cincinnati, education looks a little different. A global pioneer and leading innovator in experiential education, the University of Cincinnati invites students to push out of the four walls of the traditional college experience and make it their own.

After helping the university build a solid brand strategy around that narrative, we began crafting a visual expression that would amplify the new positioning and bring the brand experience to life.

lpk-uc-identity-004a

“We really wanted to bring a sense of activity and dimension to the expression,” said LPK Senior Creative Director Alan Kastner. “By deconstructing and repurposing shapes and shadows from the UC monogram, we were able to craft a very tailored and flexible visual system—one that interacts with text and imagery to convey a multidimensional experience where students learn, engage and explore.”

We also wanted to drive home the Cincinnati connection—from brandmark to photography—to emphasize the university’s proximity to Fortune 500s, a thriving entrepreneurial and creative community and an array of award-winning medical facilities.

lpk-uc-identity-001-v2

 

In an urban campus full of renowned architecture, we saw an opportunity to integrate those landmark buildings into the new brand expression. So we crafted a collection of custom iconic renderings—one for each of the university’s 14 colleges—featuring the signature architecture of the buildings they call home. Individually, they celebrate each college’s distinct personality—collectively, they evoke the university’s diverse campus and nontraditional approach to education.

lpk-uc-identity-003b-855x641

lpk-uc-identity-009a

Another key piece was photography. To ensure the visual expression was distinct and recognizable, we crafted a photo narrative that showed students in real action—be it out in the field or in a vibrant urban environment.

Together, the visual assets celebrate the duality of the experiences inside and outside the classroom, revealing a new brand of education.

“There’s a real sense of pride and excitement on campus about the new brand,” said Angela Klocke, director of creative services for the university. “I think a lot of that stems from LPK’s continuous collaboration—from insights and expression to working with our employees and partners to ensure each piece we create communicates a revitalized brand experience.”

Stay tuned for how the brand will be unleashed on the university’s new website.

Get LPK in Your Inbox

 

Packaging Design

 

Digital Round Table: The Sustainability Equation

 

Brand Architecture

 

Portfolio Strategy

 

Digital Round Table: Evolving Your Heritage Brands

 

The Life Beyond 2020 Digital Roundtables

 

Glimpse Four Ways Forward

 

Digital Round Table: New Brands for Emerging Categories

 

Digital Round Table: Harnessing Desires to Build Better Brands

 

360˚ Innovation Assessment

 

Online & In-Store Proto-Selling

 

Experiment Canvas

 

Trends with Benefits: 2021

 

Roadblocks to Innovation

 

CPG Brand Workshops

 

Downloading The Beauty of New Brand Creation

 

Adjacent Spaces Innovation

 

Digital Insights

 

Foresight

 

Desires Workshop

 

Desires Canvas

 

Zero-to-Revenue Incubator

 

Innovation Platforms

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

We use cookies. By continuing we’ll assume you accept the terms of our privacy policy.