Inspired by my participation in last year’s Design Blitz at LPK, I’ve been going out to Gorman Heritage Farm every few months over the past year, camera in hand. During our design work with Gorman last year, we focused on how to better capture the farm-life experience and fully express it through their brand expression. Part of the answer: photography. Doing it right means strapping on my boots and venturing out to the farm—most recently in November.
Fall on the farm means harvest time. The vegetables are ready to be pulled, the gardens are as green as can be, and the leaves in the fields are dressed in autumn’s colors. For late fall, it was an unusually warm day with an impossibly blue sky, outstretched over Gorman’s crop of buildings. It was the perfect day to get behind the lens.
Allison McAdams is an assistant photo director at LPK, managing our in-house photo studio and shooting anything from packaging concepts to piles of chocolate. Her eye for photo styling positions her as a strong contributor in leading photo strategy and direction. When Allison’s not behind the lens, you can find her driving her Jeep on the beach or tending her home garden. Follow her on Instagram at allison.mc.