Sex and the Symphony

16 Sep 2016
More From



Not the words you typically use to describe a night out at the symphony.

But why not? The pleasurable anticipation of a musical crescendo—and the intensity of its eventual peak—can produce just as much dopamine as we receive during orgasm.

That’s why we took inspiration from the deed itself to help audiences reimagine the experience of an evening with the Cincinnati Symphony Orchestra (CSO).

“The symphony is more than just music. It’s a sensual experience that spans the entire evening—a classic story of anticipation, ritual and romance,” said Kristi Murnahan, LPK Verbal creative director.

“We wanted to capture the intimacy of the experience and connect it with younger audiences,” explained Mason Adams, creative director for LPK’s Visual Media team. “So we thought, what better way to seduce them?”

“LPK really captured the passion and excitement of the entire experience, and pushed our brand in a new direction while staying true to our promise,” said Sherri Prentiss, vice president of marketing for the CSO. “It’s sensual yet refined, much like the music itself. And it’s a universal story that resonates with lovers of all ages, races and cultures.”

The video serves as a springboard for the CSO’s marketing campaign for its 2016/17 season. Visit Vimeo to view our  full-length video.

Published On Sep 16, 2016

More of Our Thinking

Life Beyond 2020

Life Beyond 2020

Explore the trends for 2021 and glimpse life beyond 2020, learning how to strategize for your business despite the uncertainty of 2020.

Get LPK in Your Inbox



We are a coveted brand and innovation consultancy. A collective of curious minds and creative souls. But this is not simply a place. It’s a direction; a movement pointed ever forward. Here, each of us leads by doing. We inspire our fellow specialists, but also our clients and industry colleagues. The work we create means something and makes something: makes minds change. Makes needles move. Makes watershed moments.

You are different here, and you’ll keep on changing. You will grow here. You will be smart, brave, closer to the truth.

And your transformation will also be ours—a progression paved by following your deepest passions and wildest ideas.

Because here, you own a piece of what happens next. Here, we’re united in the belief that LPK is never finished. We are ravenous for the new, the emerging, the uncharted. We know what we hold sacred. And clinging to that, we charge ahead.

Return to Careers page

CPG Brand Workshops


Desires Workshop


Desires Canvas


Innovation Platforms


Have a challenge? We’re all ears.
Let’s talk about how we can partner.


Have a challenge? We’re all ears.
Let’s talk about how we can partner.


Have a challenge? We’re all ears.
Let’s talk about how we can partner.


Have a challenge? We’re all ears.
Let’s talk about how we can partner.


We use cookies. By continuing we’ll assume you accept the terms of our privacy policy.