Sex and the Symphony

16 Sep 2016
More From

LPK

Foreplay.
Climax.
Afterglow.

Not the words you typically use to describe a night out at the symphony.

But why not? The pleasurable anticipation of a musical crescendo—and the intensity of its eventual peak—can produce just as much dopamine as we receive during orgasm.

That’s why we took inspiration from the deed itself to help audiences reimagine the experience of an evening with the Cincinnati Symphony Orchestra (CSO).

“The symphony is more than just music. It’s a sensual experience that spans the entire evening—a classic story of anticipation, ritual and romance,” said Kristi Murnahan, LPK Verbal creative director.

“We wanted to capture the intimacy of the experience and connect it with younger audiences,” explained Mason Adams, creative director for LPK’s Visual Media team. “So we thought, what better way to seduce them?”

“LPK really captured the passion and excitement of the entire experience, and pushed our brand in a new direction while staying true to our promise,” said Sherri Prentiss, vice president of marketing for the CSO. “It’s sensual yet refined, much like the music itself. And it’s a universal story that resonates with lovers of all ages, races and cultures.”

The video serves as a springboard for the CSO’s marketing campaign for its 2016/17 season. Visit Vimeo to view our  full-length video.

Get LPK in Your Inbox

 

Packaging Design

 

Digital Round Table: The Sustainability Equation

 

Brand Architecture

 

Portfolio Strategy

 

Digital Round Table: Evolving Your Heritage Brands

 

The Life Beyond 2020 Digital Roundtables

 

Glimpse Four Ways Forward

 

Digital Round Table: New Brands for Emerging Categories

 

Digital Round Table: Harnessing Desires to Build Better Brands

 

360˚ Innovation Assessment

 

Online & In-Store Proto-Selling

 

Experiment Canvas

 

Trends with Benefits: 2021

 

Roadblocks to Innovation

 

CPG Brand Workshops

 

Downloading The Beauty of New Brand Creation

 

Adjacent Spaces Innovation

 

Digital Insights

 

Foresight

 

Desires Workshop

 

Desires Canvas

 

Zero-to-Revenue Incubator

 

Innovation Platforms

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

We use cookies. By continuing we’ll assume you accept the terms of our privacy policy.