The Return on Design

01 Jul 2016
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For as long as business has sought to gauge success, creativity has resisted measurement. Now, the Design Management Institute (DMI) has developed a new tool that measures the value of design. Brands that lead with design are dominating the market and the DMI’s Design Value Index puts forth the metrics to prove it. Their research shows that when businesses elevate the strategic role of design, they lead the S&P by an extraordinary 228%.