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LPK Wins Award for GE’s FirstBuild Product-Design Challenge

The LPK Product Design team was recognized for their “1B Cube” design for GE’s FirstBuild Cold Brew Challenge.

The product-innovation competition asked participants to design a new coffee maker that could produce cold-brewed coffee in about 10 minutes (a process that typically takes 12 to 24 hours). We used our industrial-design capabilities and user-experience insights to create the “1B Cube” design—a modular, two-piece unit that beat out nearly 50 other entries for the runner-up spot.

“We love finding new challenges and problems to solve,” says Creative Director Jason Phillips. “Especially when that problem is incorporating new technology that shapes and changes our everyday lives.”

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