But there’s one thing Uber did that no one is talking about.
LPK’s Print + Pattern Creative Director Jenny Sauer weighs in on the new rebrand on FreshBusinessThinking.com, saying that “Uber went where most other brands have not.”
Check out the full story: “Uber’s rebrand: The one thing no one’s talking about.”
Jenny Sauer has turned her passion for capturing the beauty of nature into her life’s vocation. As an LPK creative director, she leads a talented group of designers in creating print-and-pattern gut appeal across a variety of applications for leading brands. When she’s not at LPK, you can find her at home in her textile-printing studio in Georgetown, Ky., creating vintage-inspired prints and artisan-quality fabrics. Drop Jenny a line at firstname.lastname@example.org.