In Transform Magazine: Nordberg Talks Channel 4 Rebrand

05 Oct 2015
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In the latest issue of Transform magazine, LPK Strategy Director Pippa Nordberg discusses the recent overhaul of UK television broadcaster Channel 4’s longstanding brand identity.

In the article, Pippa explains why established brands like Channel 4 have more room to “play” with their brand elements, and how that allows them to make substantial changes and still remain on equity.

Check out the article about Channel 4’s rebrand to learn more.

LPK Senior Strategy Director Pippa Nordberg believes in the power of distilling information into simply communicated big ideas to drive excellent creative. For more on how this sassy Londoner brings a spark of genius to LPK’s strategic work, email her at