As humanity’s voracious appetite wreaks havoc on ecosystems around the globe, we are challenging cultural norms related to the food we consume and refocusing our hunger for a good cause.
On September 10, LPK hosted Invasive Species: Envisioning the Future of Food in America, a special tasting and pop-up gallery at People’s Liberty in Cincinnati’s historic Over-the-Rhine neighborhood.
Invasive Species was inspired by a photo series developed by food stylist Michelle Gatton, Photographer Christopher Testani and LPK Creative Director Mason Adams, and instigated by Nascense, a collaborative of LPK and independent creatives. An innovative approach to consumer research and generative brand development, Nascense shifts the focus from trends research and evidence to intuition and instigation, planting a seed and pinging the universe to see what comes back.
Special thanks to:
Cincinnati Food + Wine Classic
Jean-Robert de Cavel, Jean-Robert’s Table
Patrick Hague, Dutch’s Larder
Jeremy Lieb, Aaron Strasser and Sarah Wilson, Boca Restaurant Group
Jose Salazar, Salazar OTR
Ryan Santos, Please
Kevin Hart, Hart + Cru
John Hinger, John Hinger Style + Events
Managing Creative Director of LPK Visual Media Liz Mathews contributed to this post.
Bryan Goodpaster is a creative director of Trends at LPK, where he is often called upon for his non-traditional approach and strategic consultancy—helping crack wicked brand problems and strategic conundrums for many category-leading brands. Unbound by methodologies and traditional design thinking, Bryan’s deep consumer empathy drives him to be as creative in his approach and process as in his outputs. Follow Bryan on Twitter at @bryangoodpaster or email him at firstname.lastname@example.org.
As managing creative director of LPK Visual Media, Liz Mathews has developed a holistic standard of practice around curating imagery to illustrate, support and tell stories for brands. Her extensive experience as an editorial photo director gives her a unique point of view about optimal ways to use imagery to bring stories to life. An avid animal lover, when Liz is not driving teams of draft horses or trying to identify rare birds, you can find her at home cooking, painting or playing her guitar. Drop her a line at email@example.com or follow her on Instagram @elizadesign.