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LPK Selected as Host Company for NewCo Startup Event

LPK has joined the impressive list of companies chosen as hosts of the inaugural NewCo Cincinnati event, part of a global entrepreneurial series, to be held Thursday, July 23.

Part business conference, part open studio tour, NewCo celebrates the spirit of innovation found in so many organizations today. The “inside out” conference model offers attendees a chance to pop in and out of more than 50 local leading-edge companies for a behind-the-scenes look at how we’re getting creative to conduct business.

We’ll be opening the doors of our global headquarters at 12 pm. Come hear Vice President and Managing Creative Director of Trends Valerie Jacobs and Trends Director Michael Roller present their insights on bringing a startup mentality to corporate reality.

While innovation labs, internal garages and skunkworks projects are huge business trends that take a cue from the startup world, Val and Mike will draw on their experience to explain what businesses should do once they’ve arranged their white boards and handed out Sharpies, Post-its and Nerf guns.

Sign up to join Val and Mike’s conversation at NewCo Cincinnati. And be sure to follow Val (@futureglimmer), Mike (@rollermt) and @NewCoCincinnati on Twitter for the latest event information and updates.

LPK Vice President and Managing Creative Director of Trends Valerie Jacobs’ trend work is grounded in a strategic approach that incorporates research, analysis and translation of data into actionable strategies for consumer brands with the nerve to keep up. Follow Val on Twitter at @futureglimmer or email her at valerie.jacobs@lpk.com.

LPK Trends Director Michael Roller’s commitment to creative work is guided by over 10 years of experience in the industry. An avid homebrewer, he uses socio-cultural ideas to narrate his beer recipes and label designs, taking a more holistic approach to create relevancy every day. Talk subconscious responses to design with him at @rollermt or michael.roller@lpk.com.

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