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Becoming Human Again: Our Analog Adventure

On Dec. 17, 2014, LPK unplugged. Across the globe, we checked our phones and laptops at the door, and challenged ourselves to think, create and interact in new ways—without the convenience of technology.

“At LPK, we’re constantly experimenting in adventurous ways to spur innovation and inspiration,” said Chief Creative Officer Nathan Hendricks, the man behind the idea. “In this day and age, working without technology is a challenge, if not an impossibility. Going analog seemed like a perfect opportunity to step out of our comfort zones and connect with each other and our work on a more personal level.”

And that’s exactly what happened. Gone was the near-constant disruption of buzzing, chiming and pinging devices. And in its place were conversation, laughter and a steady flow of ideas.

“When you’re unplugged, the day goes by faster. You’re actually enjoying your work instead of stressing about where you have to be and what you have to do next,” said Designer Brittany Alvey. “You’re definitely more present.”

Going analog also forced us to tackle challenges from different perspectives, without the convenience of turning to our laptops or phones. It thrilled designers, who enjoyed going back to pencil and paper—the roots of why they got into design in the first place. And it opened the eyes of younger employees, many of whom had never worked without the aid of technology, to the “old-school” ways of their more experienced counterparts.

“Being unplugged meant learning how everything that came before me happened,” said Senior Project Leader Kyle Schutte. “It was interesting to experience how so much of the workforce operated for decades. They did great work then, and we do great work now. The common element is the people.”

At the end of the day, unplugging was a compelling reminder that, while modern technology might make our jobs easier, it’s creative introspection and human interaction that matter most in our work—a lesson that will stay with us going forward.

Check out the video to see what we learned, and how an adventure in analog might change your perspective, too.

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