By understanding the landscape of people today—who they are, who they want to be and how they are impacted by driving global forces—we uncover compelling data that forecasts the world of tomorrow. With this knowledge, we can predict the transformation of products, industries and even cities.
This week, at the Design Futures Council Leadership Summit on Design Innovation and Technology in La Jolla, LPK’s Valerie Jacobs will discuss how three current socio-cultural trends—dynamic personalization, digital lifestyle and sustainable resourcefulness—are helping us forecast the future of urban environments. Through trend-based video and verbal analysis, she’ll build a case for two differing predictions of urbanity—and will challenge thought leaders in the architecture, engineering and construction fields to do the same.
LPK Vice President and Group Director of Trends Valerie Jacobs isn’t just a forecaster of design, she’s a seasoned storm chaser. Her trend work is grounded in a strategic approach that incorporates research, analysis and translation of data into actionable strategies for consumer brands with the nerve to keep up. Follow Val on Twitter at @futureglimmer or email her at firstname.lastname@example.org.