Taking Brands to Extraordinary™

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The Story of Our First Design Blitz

At LPK, we’re always looking for ways to give creatively to the communities we call home. This year, as part of our annual week of giving, we hosted our first-ever pro bono design blitz. For 24 hours, 25 LPK creatives worked around the clock, donating more than 600 hours in creative services to three Cincinnati nonprofits.

“I was completely and totally overwhelmed by the talent and creativity of the staff at LPK,” said Vice President and Co-Founder of The Dragonfly Foundation Ria Davidson. “I thought I was just going to be getting ideas … to have projects completed and ready to go in 24 hours was amazing!”

During the blitz, LPK not only developed a new brand strategy for the organization, which supports children enduring cancer and bone marrow transplants, but also created marketing collateral, a welcome box for new “dragonflies” and a “sunshine box” for families who have lost a loved one.

“Not one of us was prepared for the outpouring of gratitude and thanks from Ria and the Dragonfly Foundation families,” said LPK Brand Information Coordinator Michael Augustine. “It was the kind of overwhelming emotion we don’t typically experience in our work environment.”

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For children’s services agency Boys Hope Girls Hope Cincinnati, LPK produced an uplifting promotional video and radio spot to help with the organization’s development efforts.

And for Elementz, a local hip hop and urban arts youth center, we crafted a new tagline, collateral materials and communication strategy for reaching both new and existing donors.

“The work and the thinking was awesome,” said Board Treasurer and Vice President of Elementz Tysonn Betts. “LPK really helped us tell our story by humanizing the souls that show up at Elementz and focusing on the common interests that bond us.”

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The blitz culminated in a heartfelt project reveal at the 25th hour, where our creatives were rewarded with smiles and tears alike.

“It felt like we were a part of something much bigger than staying awake and working for 24 hours,” said LPK Senior Project Leader Lauren Koch. “It really felt like we had made a difference.”

“I had goosebumps the entire time!” said LPK Brand Leader Laura Wright. “I knew the work would be amazing, but I didn’t know it would move our clients so deeply.”

Check out a play-by-play of the blitz on our Twitter feed, or visit our Facebook or Instagram for pics from our entire #lpkgivesback annual week of giving.

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