In an interview with Inc. Magazine, LPK Vice President and Managing Creative Director of Trends Valerie Jacobs explains how trends research can help businesses anticipate how consumers and markets will change so they can ensure relevance tomorrow, not just today.
Check out the article to see how trends research can help you see what’s around the corner and jump-start your innovation process.
Valerie Jacobs, vice president and managing creative director of Trends at LPK, isn’t just a forecaster of design, she’s a seasoned storm chaser. Her trend analysis is grounded in a strategic approach that incorporates research, analysis and translation of data into actionable strategies for consumer brands with the nerve to keep up. Follow Val on Twitter at @futureglimmer or email her at firstname.lastname@example.org.