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Bryan Goodpaster Talks Fashion & Brand Design at Kendall College

Fashion understands luxury branding far better than any industry. Rather than marginalize fashion as a lesser design discipline, we should recognize that there are some “tricks of the trade” that designers might reapply to brand building in their industries.

LPK Trends Creative Director Bryan Goodpaster will explore these forward-thinking ideas in two Pop-Up Talks sponsored by Design West Michigan at the Kendall College of Art and Design in Grand Rapids, Mich. on October 9.

In his first talk, Goodpaster will present his take on what the future wants from a designer, with an eye toward socio-cultural drivers and their implications for design and potential future paradigm shifts.

“More important to consider than trends themselves are their possible implications,” he explains.

In his second talk, Goodpaster will explore the elements of Fashion Thinking, a methodology that draws from the core capabilities of fashion designers, and how its fundamental principles can inform design and innovation.

“What we draw from the discipline of fashion may be key to understanding the speed of technology-fueled innovation, insights into tiering a house of brands and survival in a post-IP world,” Goodpaster says.

Goodpaster’s approach combines human insights, strategy and trends to propel strategic design and innovation for some of the world’s largest beauty brands. An expert in forecasting and analysis, he holds degrees in both industrial design and visual communications from the Kendall College of Art and Design.

Bryan Goodpaster is a creative director at LPK, where he is often called upon for his non-traditional approach and strategic consultancy—helping crack wicked brand problems and strategic conundrums for many category-leading brands. Follow Bryan on Twitter at @bryangoodpaster or email him at bryan.goodpaster@lpk.com.

 

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