This week, the Children’s Heart Association of Cincinnati (CHAOC) launched a new website that elevates its most valuable contribution to pediatric cardiology: hope.
“Hope is the single most important human element responsible for healing and recovery,” says CHAOC Board President Michael Katchman. “LPK helped us bring this insight to life, first with our brand redesign and then with our new website, to help communicate our purpose, reinforce our story and increase support.”
A nonprofit, volunteer-run organization, CHAOC provides funding for training, research, treatment technologies and family support for patients of the Heart Institute at Cincinnati Children’s Hospital Medical Center. The new site clearly conveys CHAOC’s philanthropic mission, inspires visitors with emotionally uplifting success stories and makes online giving simple and secure.
“We wanted to make it easier for people to understand and support CHAOC’s mission,” says LPK Brand Director Susan Arnold. “By focusing on a clear, positive message of hope and ensuring a holistic brand expression across all touchpoints, we’ve given CHAOC the tools it needs to continue its 70-year legacy of bringing world-class, family-centered care to children with heart disease.”
Want to learn more? Check out the site to find out how you can be the difference for a child with heart disease.