Jim Stengel: Brands That Activate Ideals Outgrow Competition
Fortune.com is currently featuring Jim Stengel, former Chief Marketing Officer of Procter & Gamble, as a guest blogger for its Postcards series. In the six-part series, the author of Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies illuminates how brands that recognize and express a higher ideal successfully generate top-line growth.
LPK worked with Jim to discover our own brand ideal several years ago. He highlights the relationship in Grow. The results of that work were instrumental in the development of our purpose: to give brands the creativity, vision and courage to be extraordinary.
Visit Fortune.com to follow Stengel’s complete Postcards series.