Taking Brands to Extraordinary™

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Coleman & Ball: Innovating Legacy Brands

In an interview with CNN Money, Jarden CFO Ian Ashken talks innovation and how Coleman and Ball, two of the company’s most recognized and established brands, successfully reinvented themselves with a new approach to innovation. Ashken explains that today’s innovation isn’t about taking it one step further than the private labels—it’s about creating new value for consumers.

Click here to see the interview.

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