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Making Color a Memorable Asset for European Gum Brands

Color is the first thing consumers remember about brands. When LPK partnered with Mondelēz International on rebranding its European chewing gums, we knew a consistency across color and design would create interest around the product and make for a memorable brand.

The refresh of the gum brands, including Trident, Stimerol and Hollywood, is one of Mondelēz’s most ambitious cross-country branding projects, with 700 SKUs reaching markets in 11 countries.

Read more about the LPK and Mondelēz International partnership on PackWorld’s website.

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