The post-recession growth in consumer spending is not occurring uniformly across economic segments. Rather, affluent customers are expanding their spending and strengthening the market for luxury goods.
In this competitive era, it is more critical than ever that luxury brands understand how to differentiate and establish themselves in the marketplace.
LPK President and Chief Executive Officer Jerry Kathman will present LPK’s philosophy of brand building by design at SPRING Singapore’s Branding & Design Workshop for Luxury Retailers on February 19. Kathman’s design-driven approach has proven itself in establishing brands with a place in consumer hearts and minds. He’ll be joined by LPK Singapore’s Executive Creative Director Mario Van der Meulen who will talk about luxury for today’s consumers.
SPRING Singapore is an agency dedicated to helping Singapore enterprises grow and build trust in their products and services. Visit SPRING Singapore’s website for more information about the agency and the event.