To align with a bold, new growth strategy for breakfast cereals and snacks, the Kellogg Company is moving its Asia Pacific headquarters from Sydney to Singapore. This move puts Kellogg’s in a unique position to shape the cereal category in the Asia Pacific region.
President of Kellogg’s Asia Pacific Amit Banati says the move will meet the increasing growth of breakfast and ready-to-eat cereals in Asia. This will include leveraging brands more similar to the local market and creating an established breakfast category.
Click here to read more on Kellogg’s recent move.