As bourbon sales in the UK continue to climb and are expected to double by 2014, Jim Beam will open its first Jim Beam Stillhouse in London by the end of November. The Stillhouse will be at the Old Truman Brewery on Brick Lane and will include a Heritage Room, a Distillation and Ageing Room and a Mixology Room.
Since the opening of the American Stillhouse in Kentucky in 2012, it has seen more than 100,000 visitors walk through its doors. The Stillhouse in London is expected to build loyalty among new and existing bourbon drinkers in the UK.
Click here to read more on the new Stillhouse.