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Inspiring Consumers to Make History—Beam Inc. Debuts Its First Global Campaign

Recently, Beam Inc. launched its first global campaign, “Make History,” a multiyear, multimedia initiative.

As the world’s #1 bourbon, the campaign is expected to reach more than 100 markets across the world. “Make History” will include all of Jim Beam’s premium products like Jim Beam Devil’s Cut, Red Stag by Jim Beam and Jim Beam White.

“Make History” brings a contemporary twist to the history of Beam Inc. by inviting consumers, especially millennials, to make their mark on history. The campaign centers around reveling in seemingly ordinary events and turning them into something memorable.

Click here to learn more about the “Make History” campaign.


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