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Vice President and Managing Creative Director Liz Grubow to Speak at Merx International Best Practices Summit

What does it take to succeed in today’s global marketplace: luck, expert strategy or maybe a strong network of world leaders in trade?

The second annual Merx (Latin for commerce or trade) International Best Practices Summit and Awards Luncheon will be held on Thursday, August 15 to examine these and other pressing questions on global trade and marketing strategies.

LPK’s Vice President and Managing Creative Director Liz Grubow will offer her insights on adapting products, brands and other marketing strategies to local markets. Having closely studied women’s lifestyles in Europe, Asia and the Middle East, Liz is an expert in cross-cultural influences that shape a brand’s identity.

Rob Samuels, COO of Maker’s Mark Distillery, an LPK client, is the summit’s official keynote speaker and will discuss the success of Maker’s Mark as a global phenomenon.

To learn more about this exciting event and to register, visit the summit webpage here.


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