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The Conquest of Luxury Brands in the Chinese Market

As China’s middle class continues to grow exponentially, so does their interest in global luxury brands. Due in large part to a robust economy and the rise of e-commerce, Chinese consumers are exploring previously lesser-known American and European luxury brands, especially those that are middle-income “accessible,” or affordable.

Having found opportunity in this emerging market, luxury brands are actively developing strategies to get to know their key consumers—their lifestyle, values and other socio-cultural trends.

Read the full article on Jing Daily to learn more about the developing luxury market in China and which brands are making their way to the country’s frontier. 


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