Innovation is a must for every leadership brand—but for truly remarkable leadership brands, smart strategy informed by consumer insight is just as important.
This week, Forbes analyzed Nielsen’s Breakthrough Innovations of 2013, highlighting the top 14 new consumer-packaged goods. Among the winners are MiO Liquid Water Enhancer, Special K Cracker Chips, Reese’s Minis, Skinny Cow Candy and Downy Unstopables In-Wash Scent Booster.
Forbes reports that in order to be considered one of Nielsen’s Breakthrough Innovations, these products had to deliver a new value proposition to the market and demonstrate forward-looking plans. Click here to learn more about the top innovation products of 2013.