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LPK’s Phil Best Weighs In on Successful Product Development Strategies

Phil Best, vice president and chief operating officer of LPK, was interviewed for Progressive Grocer’s New Products Retail Trends Report spring issue.  In the sit-down with a panel of product innovation experts, Phil emphasizes the importance of addressing consumer wants and needs while capturing their imagination. Leadership brands, he adds, are future-focused and determined to deliver on promise.

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