LPK’s Kelly Smith and Michael Wintrob Explore Brand Storytelling in DMI’s Spring Issue

29 Apr 2013
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LPK’s Managing Creative Director Kelly Smith and Strategy Director Michael Wintrob contributed to the spring issue of DMI. In the article, “Brand Storytelling: A Framework for Activation,” Smith and Wintrob map out the four types of story constructs in the brand story anthology.

Click here to read more about brand storytelling.