Red—it’s the root of LPK’s brand identity, but for some LPKers, it holds a more sentimental meaning. In China, the color red represents happiness and joy in a celebration for the Chinese New Year on February 10.
This year, LPK Asia created a short video to commemorate their deep-rooted traditions for the Chinese New Year. Team members in LPK Asia cut red paper into characters and shapes representative of common Chinese new year wishes: like traveling home to spend time with loved ones and setting off fireworks to ring in the New Year.
Happy Chinese New Year.