Gillette is using several different initiatives globally during the month of November to raise awareness for men’s health issues. This year, Gillette has thrown their support behind Movember—a month-long awareness campaign for prostate and testicular cancer in which clean-shaven men grow fabulous mustaches to change the face of men’s health.
In London, Gillette is launching a 1940s-style barber shop. The shop will offer “Mo Bros” free touch-ups, as well as tips on how men can tame their mustaches. Funds raised will be donated to cancer charities. In the United States, Gillette has launched a Facebook app that will create a time-lapse video of the mustaches men grow over the span of the month. For each photo uploaded, Gillette will donate one dollar to the Zero Project.