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LPK’s Valerie Jacobs Discusses the Future of Retail in October’s Shopper Marketing Magazine

LPK’s VP and Group Director of LPK Trends Valerie Jacobs was interviewed for an article in October’s Shopper Marketing Magazine. The article, “Bricks & Mortar Marketing in an Internet World,” is a 4-part series that discusses the path to retail reinvention. Jacobs talks about the shift in rapidly changing moments of technological differences, whether it’s dictated by Facebook or some other social hub, and what that means for the future of retail.

Read the rest of the article here.

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