Grey Poupon’s latest advertising campaign for Facebook tests and evaluates their would-be fans before admitting “membership” to Grey Poupon’s “Society of Good Taste.” With the rise in sales of condiments, Grey Poupon has decided to pursue the quality of quantity route when it comes to their Facebook fans. Facebook wanna-be fans submit their profile for review against Grey Poupon’s standards. The process involves checking their personal pages for proper use of grammar and evaluating the books they’ve read and restaurants they’ve frequented.
Grey Poupon hopes to reinforce the air of sophistication surrounding their brand of premium mustard. Read more about Grey Poupon’s promotion and take the test to see if you qualify to join the “Society of Good Taste” here.