Last night at the Cincinnati Innovates Awards, LPK recognized the entrepreneurial efforts of Erin Flynn and her start-up, Righting Style by Canopi, with an award for $10,000 worth of strategy and design services.
“We chose Righting Style because of our shared passion for helping brands build expanded meaning through relevant touchpoints,” says Vice President, Managing Director of Creative Technologies Robert Remley.
Righting Style began in July 2011 after Flynn, a fashion blogger, realized there was a problem connecting businesses, public relations firms and fashion and beauty-related brands to the right social media content creators. Expanding beyond fashion, Flynn and her co-founders are working to build a parent brand (Canopi) to scale the start-up into additional categories like parenting, food and home design. They aim for the expanded online platform to become the one-stop shop for brands and agencies to connect with the best and most relevant bloggers.
LPK will be partnering with Flynn to help fully realize the vision for the start-up through both strategy and design support.
“We’re excited to be able to work with LPK because of their great brand and design knowledge. One of the things we have struggled with is communicating our brand. To be partnered with one of the top international agencies is exciting,” says Flynn.