Hanes is once again employing NBA phenom Michael Jordan to help promote their ComfortBlend collection. Jordan, who’s promoted Hanes products on and off for over 20 years, will lend his persona to a campaign for Hanes’ new 50/50 cotton/poly soft blend line of shirts. Read more about Hanes’ new campaign here.
More Latest Content
How Courageous Brands Act in the Face of Uncertainty
When the future is hazy, there’s one thing brands can always do: stay true to their brand promise and values.