Be yourself, not your client. Speaking up, expressing opinion and taking chances are our responsibilities as co-owners of our agency. These are some of the ideas expressed in our LPK Field Guide, a handbook for all LPK employees. Since it was launched three years ago, the Field Guide and its message have become fundamental to the voice of LPK. It’s given to each new hire on their “day one” and is the road map to participation and success for every creative person at LPK.
Read the chapter on LPK here.
You can purchase the full Management Development Handbook on Amazon.com.